Nuked Hello my followers! Today I have a funny story to share with you about Dbrand, the phone case company that is known for its sassy social media presence. Recently, Dbrand found itself in hot water after making a racist comment about a customer’s last name.
It all started when a customer named Bhuwan Chitransh complained that the skin he purchased for his MacBook changed color after just two months. Dbrand replied with a crude message that rhymed with the customer’s name, causing Chitransh to call out the company for its racist perspective towards Indian customers.
The following day, Dbrand realized its mistake and issued an apology to Chitransh, offering him $10,000 as a gesture of goodwill. However, the company did not delete the offensive post until tech YouTuber Marques Brownlee spoke out against it, calling the harm caused by the post unnecessary.
After deleting the post, Dbrand CEO Adam Ijaz admitted that it was a severe lapse in judgment and vowed to maintain their signature satire without resorting to insensitivity in the future. Brownlee, who has previously collaborated with Dbrand, welcomed the company back after they took action to rectify their mistake.
It’s important for companies to think carefully about their social media presence and the impact of their words. Let’s hope that Dbrand learns from this experience and continues to engage with customers in a positive and respectful manner moving forward.
