Nuked Makeup retailer morphe has parted with Jeffree star, after weeks of public acrimony in the YouTube beauty community. Star has been accused of using racist and offensive language, as well as manipulating other creators and people close to him.
As of right now, star’s products remain on the site, but a tweet from the morphe account says that will change in’the coming weeks,’ without giving a specific date.
Several YouTube personalities are grappling with past videos featuring racially insensitive or offensive content. Star is in the middle of several controversies, some more severe than others.
Youtube creator Tati Westbrook made a video in 2019 suggesting James Charles used his influence to make inappropriate advances with another man. The video resulted in Charles losing millions of subscribers, and he eventually deleted it.
Last week, star and Dawson were accused by creator Tati Westbrook of gaslighting and manipulating her into a public feud with Charles.
Makeup lines, especially eye shadow palettes, are a serious source of revenue for the beauty community’s top creators. In-Store appearances by influencers that are so popular malls shut down and extra security is needed.
The first batch of 60,000 units star and Dawson released sold out within 30 minutes. The YouTubers and morphe released another 60,000 units as quickly as they could.
emine erselcuk, the then vice president of global retail, said that teamed up with beauty creators early in the company’s life played a part in its success.
‘we do influencer collaborations that are true to the vision of that beauty influencer,’ erselcuk said.’and we’ve been very, very successful with this formula,’ he said.
The Verge has asked morphe for more details on the extent of the company’s decision to’cease all commercial activity’. It’s not clear whether morphe will team up with star again.
The company said in a tweet that’we will continue to share updates on what lies ahead for the morphe brand’.
