Facebook announces new ‘hater’ filters for how you appear to others

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Facebook has announced a new tool to help people find and hide content that they might find personally offensive.

The tool will be launched in coming weeks, said Adam Mosseri, vice-president of Facebook’s news feed, at a press event in New York on Tuesday. It is currently available on Instagram.

The tool will allow people to report images or videos they believe to be promoting hate or violence. The tool will then automatically tag the content with a symbol showing that it was shared with the intent to “hater” it.

The change is intended to simplify Facebook’s process for reporting hateful imagery and protect people from potentially dangerous content, Mr Mosseri said.

Mr Mosseri was addressing the media alongside Fidji Simo, vice-president of product management at Facebook. He explained that the company is focused on exploring how best to protect people from controversial or harmful content on the platform, saying it needs to “be one place to live freely and openly”.

He added that Facebook aims to empower users to report images and videos that break their own standards, rather than turning to law enforcement. “We want people to be in control of what they see,” he said.

Facebook is also reviewing an existing feature on its mobile app to give people the ability to report images of sensitive material to make the feature easier to use. The feature allows users to report images, videos or other posts that might contain pornography or graphic violence.

The company has received more than 100,000 requests from civil society groups and governments for people to report content that they find offensive, Mr Mosseri said.

Facebook has so far taken down approximately 200,000 posts and videos that violate its standards this year.

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