Twitch announced Friday that beginning Saturday, the Amazon-owned service will start running ads in gameplay video. The addition of pre-roll ads was first reported by TechCrunch.

An estimated 13 million viewers are paying more than $50 a year to play streamed games on Twitch, according to Forbes. The cost is high compared to its competition, which includes Club Penguin and a subset of Tencent’s PC games — much less than PlayStation Plus, which costs $50 a year and offers gamers free games a year.

For those who want to stop paying the money that goes to the streamer, Twitch offers a way to do that. But the tool is underwhelming.

A user can pay $20 to switch off the ads but must do it within 60 days.

The Twitch site’s main address redirects from the official Twitch email to a form to switch to the free account or cancel. But clicking that link leads to another page with an outbound email explaining the change, which is shown at the bottom of the page. It will also explain how to switch to free.

Twitch was not immediately available for comment.

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