IS the age of premium consumer electronics devices over? Not if Microsoft has anything to say about it.

As the tech giant gears up to hold its big launch in just a few days, it’s showing off a new version of its top-end phone, the Xbox One X.

No, it’s not anything like a phone made by the telecommunications giant, though. But it is a phone on the Microsoft Store. And it is now starting to appear in stores in white.

Microsoft revealed on Twitter that its flagship device now comes in white.

“This is a big deal for us. This flagship phone for a major brand is no longer in black, and it will be exclusively available in white from the Microsoft Store. We know this means a lot to you so we’re super excited to have that announcement out now,” the company said.

The company revealed its plan to make the phone in white ahead of the big official launch on Wednesday.

With you guys, you’re in charge. Early first access in white is 8/5 pic.twitter.com/L5VbF5yypw — Microsoft (@Microsoft) November 4, 2018

Of course, the only black version can now be found in very limited numbers.

After being released in black exclusively in stores in 2016, the Xbox One X is back in a white version. Microsoft itself previously detailed it in a tweet posted during a party earlier this year.

“Rare! We just put this in our tech drawer! That’s it! You can now find it in white from today on!” the tweet said.

With you guys, you’re in charge. Early first access in white is 8/5.

Shop Xbox One X here >>

However, the white model is not available on the Microsoft Store website. The only way to get your hands on it is through the retailer’s brick-and-mortar stores.

Of course, it’s a new model, so the Game Center app will still show it as the “N950” model, though with the new bezel-less display it looks very similar to the Galaxy S9 in its design.

Microsoft promises that it will soon update the game center app to sync its new model in white with the original.

Suffice to say, it is getting a lot more phones.

The company also recently launched a version of its refreshed XO tablet that comes in white, and a Bluetooth keyboard that also happens to be white.

According to a Microsoft blog, the XO tablet also supports the official white device.

“Additionally, with over 70 applications and Xbox games compatible with XO, you can use your XO as your best gaming desktop as well,” the blog added.

You can buy the Xbox One X, the game store version, the case, and the keyboard from the Microsoft Store for $449 or £399.

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