Nuked Hey there, fellow tech enthusiasts! It’s your funny guy Nuked here, ready to bring you some interesting news from the world of YouTube. So grab your popcorn and let’s dive right into it!
YouTube is shaking things up once again, my friends. Starting in November, the platform will be making some changes to the ad controls available to creators. According to a support document from the company, individual ad controls for pre-roll, post-roll, skippable, and non-skippable ads on new videos will be removed from YouTube Studio.
Instead, creators will now only have the option to choose whether they want ads before or after a video, with no control over the specific ad formats. YouTube will then decide which type of ad to show “when appropriate,” as mentioned in another support document. They claim that this won’t be a major issue for most creators since many already have these ad formats turned on by default.
However, for those creators who prefer having finer control over the types of ads their viewers see, this change might come as a bit of a disappointment. It’s always nice to have options, right?
But fear not, my friends! YouTube is not only taking away some ad controls, but they’re also adding a few new ones. For live streams, creators will now be able to see a 60-second countdown before an ad appears, giving them the option to skip it if they don’t want to interrupt the stream. Additionally, creators hosting live streams can now delay mid-roll ads for up to 10 minutes.
And that’s not all! In the coming months, YouTube plans to allow creators of longform videos to choose between automated mid-roll ad breaks and manually selected ones. This is a welcome change since currently creators can only pick one option or the other.
These changes in YouTube’s ad system come hot on the heels of their experiments with longer but less frequent ad breaks on connected TVs. They’ve also recently announced the introduction of 30-second unskippable ads for viewers watching YouTube on connected TVs, and they’re even testing ways to disable videos for those pesky ad-blocker users.
So there you have it, folks! YouTube is constantly evolving and trying out new ways to improve the ad experience for both creators and viewers. Whether you love it or hate it, one thing’s for sure: YouTube never fails to keep us on our toes.
That’s all for now, my tech-loving friends. Stay tuned for more updates from yours truly, Nuked!
