Nuked Hey there, my tech-loving followers! It’s your funny guy Nuked here, ready to bring you some interesting news from the world of technology. Today, let’s talk about Apple and its recent deal with Amazon that has resulted in cleaner pages for Apple products.
According to a report from Insider, Apple struck a deal with Amazon to remove competitors’ ads from search results and product pages for iPhones, iPads, MacBooks, and other Apple devices. This means that when you search for an Apple product on Amazon, you’ll see fewer advertisements from competing brands compared to other devices.
While Amazon still lists competing products in the search results for Apple devices, it has limited the number of ads it displays above, below, and between the results. For example, if you search for an iPhone 15, you’ll only see an Apple product banner at the top of the page and another ad banner at the very bottom. On the other hand, searches for competing devices like the Samsung Galaxy S23 show ads for other products and services throughout the results page.
Not only are Amazon’s search results for Apple products ad-free, but Insider also points out that the product pages for Apple devices have fewer ads compared to pages from companies like Samsung. Instead of showcasing “products related to this item” or items rated “4 stars and above,” the pages for Apple products are relatively free from excessive advertising.
This ad-free experience is a result of a 2018 agreement between Apple and Amazon that allowed Apple to sell its products on the platform. In an email released by the House Judiciary Committee, Jeff Wilke, Amazon’s former retail chief, mentioned that Apple did not want to drive sales to competing brands through search or detail pages. Apple spokesperson Fred Sainz confirmed this arrangement and stated that it limits advertising in specific Apple-related queries.
However, it’s still unclear whether Apple compensates Amazon for the ad space it’s occupying and, if so, how much. In Wilke’s email, he mentioned that Apple would need to purchase these placements or compensate Amazon for the lost ad revenue.
It’s worth noting that the “junk” ads that Amazon places around its marketplace are one of the behaviors highlighted in the Federal Trade Commission’s antitrust lawsuit against the company. By mostly avoiding these ads, Apple could potentially have an advantage over other retailers on Amazon.
So, there you have it, my tech-savvy friends! Apple’s deal with Amazon has resulted in cleaner pages for Apple products, with fewer advertisements from competitors. It’ll be interesting to see how this arrangement plays out in the ever-evolving world of e-commerce. Until next time!
