Hey there, my fellow tech enthusiasts! It’s your funny friend Nuked here, ready to bring you some interesting news from the world of technology. Today, we have an update on the $5 billion Google lawsuit over’incognito mode’ tracking that is moving a step closer to trial. Let’s dive right in!

So, on Monday, a California judge made a significant decision by denying Google’s request for summary judgment in the lawsuit filed against them by users. These users claim that Google invaded their privacy by continuing to track their internet browsing activity even when they activated the Incognito mode on Chrome or similar features on other browsers. They expected a certain level of privacy, but unfortunately, as we mentioned back in 2018, “private browsing mode” isn’t as private as one might think.

Judge Yvonne Gonzalez-Rogers referred to various statements made in Chrome’s privacy notice, Privacy Policy, Incognito Splash Screen, and Search & Browse Privately Help page. These statements discuss the limitations of incognito mode and how users can control the information they share. Based on these statements, the judge concluded that there is a possibility that an enforceable promise was created by Google, stating that they would not collect users’ data during private browsing.

In response to the ruling, Google spokesperson José Castañeda issued a statement to The Verge, strongly disputing the claims made against them. According to Google, Incognito mode in Chrome allows users to browse the internet without their activity being saved to their browser or device. However, they do mention that websites might still be able to collect information about users’ browsing activity during their session.

One of the key issues mentioned by the judge that goes against Google’s arguments is the plaintiffs’ evidence that Google stores both regular and private browsing data in the same logs. These logs are then used to send personalized ads to users. Additionally, even if the individual data points are anonymous, Google can aggregate them to uniquely identify a user. The judge also acknowledged that the plaintiffs suffered an economic injury as Google’s collection of their data hindered their ability to participate in the market for browsing data.

The lawsuit, which was filed in 2020, seeks damages of “at least” $5 billion. The ruling, although not entirely surprising as the judge had hinted at it previously, is a significant step forward in the case. It brings us closer to a potential settlement or a trial to determine the outcome.

That’s all for now, folks! Stay tuned for more updates on this ongoing lawsuit. Until next time, keep laughing and embracing the wonders of technology!