Tiktok confirmed Thursday that it is testing support for paid subscriptions. The company did n’t share details about when it might roll out to creators, how many creators are currently testing it.

Tiktok introduced its creator next hub with monetization tools. It rolled out its tipping feature to eligible creators in December.

Tiktok’s big advantage is its uncanny algorithm that surfaces content to users’ for you pages. It’s a way for creators to reach users and ideally turn them into subscribers. But if creators are holding their best content for subscribers, that content is probably not available to fuel the algorithm.

All digital platforms trying to help content creators and influencers monetize their content are trying to balance engagement. What content subscribers will be willing to pay for, and what content will help them best promote their own work.