The new icon takes cues from perhaps Amazon’s most recognizable “product” The new icon will be instantly recognizable on your home screen

It looks like Amazon is rolling a new app icon on iOS. The new icon cleverly takes cues from its shipping boxes and their bright blue tape.

The app’s listing on Apple’s UK app store is on sale. Other reports of others seeing the icon on their devices.

The new app design will be instantly recognizable on your home screen. The app design is designed to be instantly visible on your screen.