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Quibi is in advanced discussions to sell the rights to its content to Roku, according to The Wall Street Journal

Failed mobile-first streaming service quibi is in advanced discussions to sell the rights to Roku. The Wall Street Journal does n’t indicate a potential price for the acquisition.

Roku may feel that the content would stand a better chance when available on the best-selling streaming devices in the US.

Quibi announced it was shutting down in October, just six months after its much-hyped launch. The service was headed by former HP CEO Meg Whitman and former Disney chairman and movie producer Jeffrey Katzenberg.

Katzenberg had tried to get companies such as Facebook and NBCUniversal to pick up quibi programming ahead of its demise.

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