Amazon announced a joint operation with the National intellectual property rights coordination center (IPR center) on Tuesday. The partnership will rely on intelligence gathered from Amazon’s counterfeit crimes unit, logistics company DHL, and US customs and border patrol (CBP) to proactively stop the sale of counterfeit products.

‘operation fulfilled action’ relies on Amazon’s dominant positioning as both a distributor and marketplace for products. Because of the amount sold on the storefronts, IPR center and Amazon have shared information previously, even collaborating on a crackdown on fraud related to covid-19.

Amazon’s IPR center has created a warning that plays before every DVD and Blu-ray. Prior to Amazon’s involvement, the center’s focus on’securing the global supply-chain’ was created by the center.

A partnership with these new agencies should allow the company to go further and’stop counterfeits at the border, regardless of where bad actors were intending to offer them’. Amazon says it already investigated and removed potentially fraudulent offenders.

Counterfeit crimes unit has taken legal action against some sellers this month for offering counterfeit products on both Amazon marketplace and Instagram.