Charli d’amelio is the first TikTok creator to hit 100 million followers. She’s the first by some distance, too.

D’amelio only started posting to TikTok in May 2019. The app has only been available since August 2018. d’amelio reached 100 million subscribers in record time.

Charli – and her family – are increasingly trying to move beyond TikTok. Recent months have seen the launch of a podcast, further expansion into YouTube, the announcement of a book deal, and more.

Creators often branch out onto other social networks and into more traditional media formats once they’ve found success on one platform. It lets them broaden their reach, talk to fans in more places, and provide some amount of insurance if one platform makes a change that hurts their ability to thrive.

Tiktok has started to offer payouts to creators, but creators have been disappointed with the returns. Creators do n’t have the ability to sell merch straight from the app.

Dixie, Charli’s sister, released a debut single in June. To date, the song’s music video has more than 92 million plays on YouTube alone. Charli is also working on a book due to be released next month.

Heidi and Marc have their own TikTok, Instagram, and Twitter accounts. They also feature prominently on the same platforms.