Nuked Bob Greenblatt and Kevin Reilly are leaving the company. Ceo Jason Kilar begins to plan the company’s future with a tighter focus on HBO Max.
Kevin Reilly was warnermedia’s content chief. He also served as president of TBS, TNT, and truTV. As part of the shakeup, Andy Forssell will oversee all of HBO Max.
The new group will combine’original production’ and programming capabilities currently spread across warnermedia’s studios and networks. The group’s CEO Ann Sarnoff and HBO programming president Casey bloys will oversee all warnermedia television series and motion picture development, production and programming.
warnermedia is more all-in on HBO Max than it was before before. warnermedia is even more all-in than before before.
In a letter, Kilar emphasizes priority around the company’s new streaming product, HBO Max. In order for warnermedia to succeed in a rapidly shifting industry, it is’vital that we change how we are organized, that we simplify, and that we act boldly and with urgency,’ he wrote.
The pandemic’s economic pressures and acceleration of direct-to-consumer streaming adoption places an even higher premium on these points.
Kilar outlines the five steps warnermedia is taking to achieve his goal of turning HBO Max into a much bigger product. Kilar outlined the steps Warner media is taking.
We are elevating HBO Max in the organization and expanding its scope globally globally globally. We are expanding HBO Max’s scope globally.
We are simplifying how we organize our studios. We are SIM simplifyating how we manage our studio studio. We are..
We are creating a unified international unit focused on scale and efficiency. We’re creating a coordinated international unit focusing on scale, efficiency.
We are bringing our key commercial activities into one group to allow us to operate more strategically. We are allowing them to operate better strategically.
We are making other structural changes that will help us operate more effectively and efficiently. We’re making other changes to help them operate more effective and efficiently.
‘we will be reducing the size of our teams, our layers, and our overall workforce,’ says Kilar.’this is a lot to take in,’ he adds.
Greenblatt served as Showtime’s president of entertainment from 2003 to 2010. He then became NBCUniversal’s chairman for many years, before moving over to warnermedia as chairman in March 2019.
Reilly started his career at NBC and helped develop saved by the bell and the pilot for ER. At & T acquired TimeWarner in 2018 for $ 85 billion.
Hbo Max’s launch has n’t gone as smoothly as executives may have expected. New at & T CEO John Stankey told analysts that HBO Max amassed 3 million new subscribers.
Hbo Max is an area warnermedia wants to improve on in the future. The company already had more than 30 million subscribers it could move over to HBO Max.
Hbo Max’s launch lineup was hindered by the pandemic. Not being on two of the most popular streaming devices, Amazon fire or Roku, likely had a significant impact on initial signups.
The CEO mentioned the changes in his letter. He stressed that he views them as necessary to compete. The changes are not going to be easy.
