The coffee giant says that it stands’against hate speech’ and believes’business leaders and policy makers need to come together to affect real change’.

The blog post is titled’creating welcoming and inclusive online communities’.’we will pause advertising on all social media platforms while we continue discussions internally,’ the post states.

A Starbucks spokesperson told the verge Sunday that the company’s social media pause will not include YouTube. While Starbucks will continue to post to social media, it wo n’t do paid promotions.

The campaign is aimed specifically at Facebook and its moderation policies around violent threats, misinformation, and hate speech. Unilever, Verizon, the North face, Ben & Jerry’s, Magnolia pictures, Honda, and Hershey have all signed on to the stop hate for profit campaign.

The Coca-Cola company announced Friday it was stopping all digital advertising on all social media platforms globally beginning July 1st. Multinational beverage company Diageo made a similar pledge on Friday.