Nuked Kim Kardashian West has entered into a deal with Spotify to produce and host a new podcast. The deal follows Spotify’s landmark contract with podcast juggernaut Joe Rogan. West is moving his podcast the Joe Rogan experience to the music streaming platform this later this year.
It’s unclear what the financial terms for the deal are. Reports said Rogan’s contract with Spotify was worth more than $ 100 million.
Kardashian West is a vocal advocate for criminal justice reform. She has been studying to become a lawyer through an apprenticeship program. The podcast will be distributed under the parcast network spottily acquired last year.
The company purchased gimlet media, maker of popular podcasts reply all and the pitch, in 2019. It is the latest in Spotify’s ongoing push to capture more of the podcasting landscape.
Spotify has established itself as the most well-funded company in the podcast space. It’s willing to pay for exclusivity, and it’s interested in chipping away at the dominance of other platform owners like Apple and YouTube.
