viacomcbs is planning a separate service that will’build on’ CBS All access by adding content from Paramount pictures, Nickelodeon, bet, MTV, Comedy Central, and streaming service PlutoTV.

The company has an existing service that’s just starting to gain some traction. The question remains: why launch a new channel when a company has a existing service.

The merger that created viacomcbs was announced in August. Execs suggested they’d bring the new Viacom content to the existing CBS All access and Showtime platforms.

Cbs all access had some modest early success with the good fight. Netflix reported 61 million US subscribers in its fourth quarter of 2019.

If the $ 10 monthly price point is correct, that would put the still-unnamed service on the higher end among streaming competitors. Closer to Netflix ($ 8.9999) and HBO now ($ 14.999) than Hulu ($ 5.999 with ads) or Disney Plus ($ 6.999).

Nick has a multi-year deal with Netflix believed to be worth around $ 200 million, including a new SpongeBob SquarePants project. We’ve seen similar pre-existing content deals keep shows off new platforms at least temporarily.