Nuked 
Hello friends! Today, we’re diving into how Ultraviolette, an innovative Indian electric motorcycle startup, is gearing up for a global takeover!
Just a couple of months ago, Ultraviolette kicked off its European adventure by entering ten countries. Now, with a fresh injection of $21 million led by TDK’s venture wing, the company is hitting the turbo button on its growth plans.
Founded nine years ago, Ultraviolette aims to quadruple its presence across Europe, venture into markets like Latin America and Southeast Asia, and roll out 14 new models by early 2027. Since launching its flagship F77 Mach 2 and the F77 SuperStreet last year, the startup is on fire!
Driven by founders Narayan Subramaniam and Niraj Rajmohan—who brought their expertise from mechanical design to electronics—they set out to create electric bikes that rival traditional sport bikes in performance. Inspired by Tesla’s lifestyle branding, they launched Ultraviolette aiming for a future where electric is exciting and aspirational.
Their journey began in 2016, culminating in the debut of the F77 in 2019, a sleek electric bike boasting a range of 186 miles and a top speed close to 100 mph. Ultraviolette’s bikes come equipped with innovative features like eSIM connectivity and predictive maintenance that can even detect minor issues via proprietary diagnostics systems.
The company has built a manufacturing hub in Bengaluru, handling everything from software to battery production in-house, and employs around 500 people. Their strategy echoes Tesla’s, targeting not just India but a global audience, especially in Europe where they’ve secured certifications even before market entry.
India, responsible for nearly 40% of the world’s motorcycle sales, remains a price-sensitive market but offers a growth opportunity for Ultraviolette’s universal models. Despite the low current EV adoption rate of about 7.66%, the company plans to expand its manufacturing capacity to meet rising demand and aims to grow from 20 to 100 stores in India this year alone.
Looking ahead, Ultraviolette plans to elevate its European footprint with more dealerships, start pilots in Latin America and Southeast Asia, and ultimately access markets like the U.S. and Japan. They’ve already sold over 3,000 bikes in India and target a revenue surpassing $50 million this year.
