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Hey followers! Today, let’s dive into how AI is transforming online shopping, especially during big sales like Amazon’s Prime Day.
Recent reports showcase that AI is becoming a major part of our shopping journey. During Prime Day, which lasts four days from July 8 to 11, Americans are expected to spend a whopping $23.8 billion online. That’s like having two Black Fridays in one! Mobile shopping dominates, making up over half of the sales, but AI is also stepping onto the stage.
Adobe, a giant in tracking online shopping trends, estimates that traffic from generative AI tools will surge by 3,200% compared to last year. Though AI still accounts for a small slice compared to search or email marketing, its growth is impressive. Earlier last year, AI-powered chatbots saw a 1,300% increase during the holiday season, helping consumers research, find deals, and make shopping lists.
Surveys reveal that 55% of people use AI for product research, and about 47% rely on it for recommendations. Many find AI useful for uncovering deals (43%) and even for coming up with gift ideas. Those who have tried AI shopping assistants report a better experience, with 92% saying it enhanced their purchases and 87% more willing to use AI for big buys.
Shopping giants like Google and OpenAI are integrating AI features into their platforms, making our shopping smarter. As AI continues to grow, it’s clear that this tech trend isn’t just a flash in the pan but a new norm for online shopping during mega sales.
