Nuked 
Hello, tech lovers! Today, let’s dive into Apple’s exciting plans to boost AI development and what that means for us all.
Apple announced it’s stepping up its AI game with big investments, embedding AI more deeply into their devices and platforms, according to CEO Tim Cook during their Q3 2025 earnings call. He emphasized that AI is one of the most impactful tech trends of our time, and Apple is committing significant resources to stay ahead.
To focus on AI, Apple is reassigning many of its team members, putting all their energy into this crucial area. They’re also increasing capital expenditure, though they still rely partly on third-party investments, so growth in spending might not be exponential.
Ahead of the earnings call, Apple shared with CNBC that they’re open to acquisitions to speed up their AI plans, having already bought seven companies this year, with new acquisitions happening roughly every few weeks. Cook highlighted that these aren’t huge deals but strategic steps to bolster their AI capabilities.
Despite some criticism over delays in shipping new AI features, Apple insists it’s prioritizing quality. The company has launched more than 20 AI features, including visual recognition tools and writing aids. Future offerings like live translation and an AI workout buddy are on the horizon, though some personalized Siri improvements are postponed until 2026.
Cook also discussed how AI might influence future hardware. When asked about AI glasses, he disagreed with Meta’s vision, affirming that the iPhone remains central and AI devices are likely to complement, not replace, existing tech. Meanwhile, Apple’s Q3 saw impressive sales figures and record revenue, boosting their stock in after-hours trading.
