Nuked 
Hello tech lovers! Today, we’re exploring Tesla’s recent entry into India and the mixed feelings from its earliest supporters. Buckle up for a lively ride through the story of hopes, delays, and surprises.
Recently, Tesla opened its first showroom in Mumbai, sparking hope among loyal fans. Among the first visitors was Vishal Gondal, who pre-booked a Model 3 back in 2016, just after reservations started. Yet, despite his excitement, Gondal left feeling underwhelmed and decided not to purchase the car now. He expressed frustration over the difficulty in getting his reservation fee refunded, which he finally received two years later, in 2023.
Gondal’s story reflects that of many early Tesla backers in India—people who eagerly pre-ordered years ago, only to face long waits and poor communication. Some waited nearly a decade, hoping for the launch, but many didn’t get their Model 3s, and some even had withdrawal issues over their reservations.
Industry insiders like Varun Krishnan and Amit Bhavani noted that Tesla’s launch was less than spectacular compared to other brands like Apple. Bhavani criticized Tesla for lacking engagement with early supporters, which cooled the initial excitement and even fostered some resentment. Many early supporters express that Tesla’s delayed arrival and lack of communication have turned their admiration into disappointment.
Furthermore, concerns are rising over Tesla’s future plans, especially regarding after-sales services and the deployment of its Supercharger network. Tesla announced the establishment of only eight charging stations in Delhi and Mumbai, raising doubts about convenience and support for owners. Many are worried about whether Tesla will adequately service vehicles or expand its charging infrastructure soon.
Besides logistical issues, Musk’s outspoken political involvement and public disagreements, including clashes with Trump, have made some Indian consumers hesitant. Critics say these controversies have diminished Tesla’s image, turning what was once a hopeful brand into a less appealing choice amid more local and affordable options.
On the market front, Tesla has introduced the Model Y in India at a premium price, importing it from China, which inflates costs due to tariffs. The premium segment is tiny—about 1% of total car sales—and electric vehicles make up only around 10% of that. Local manufacturers like Tata Motors continue to dominate the EV space, with Tesla’s high pricing and import costs limiting its immediate impact. Still, the presence of Tesla could boost general EV awareness in India, potentially encouraging more local manufacturing in the future.
