Hello followers! Today we’re diving into how Google is turbocharging its marketing game in India with new AI tools, right after the ‘Google tax’ was scrapped—yep, that pesky 6% levy on digital ads is no more!

Google recently showcased its latest AI-driven marketing suite during a local event in India. These tools are designed to help businesses find new customers and create engaging content effortlessly, thanks to AI magic. One standout is ‘Generated for You,’ which scans product catalogs and instantly produces images and videos ready for sharing on Google platforms.

Another cool addition is the Smart Bidding Exploration feature in search campaigns. Built on Google’s smart bidding tech, it uses AI to discover potential customers that might have otherwise gone unnoticed, making advertising more targeted and efficient. Plus, Google rolled out advanced capabilities in Google Ads and Analytics, helping advertisers learn better from their data without guesswork.

Google’s agentic tools in Analytics can analyze campaign data, assets, and landing pages to help businesses hit their goals more easily. According to Dan Taylor, Google’s VP, these tools adapt and learn from real-time inputs, simplifying advertising strategies for Indian brands.

This move is significant because India’s digital ad market is booming, expected to hit nearly $7 billion by 2025, with a growth rate over 20% annually. The country’s massive user base means faster adoption of innovative ad tech, and Google’s local launch confirms its commitment to this vibrant market. New features even support Hindi, making campaigns more culturally aligned.

Google’s ad revenues in India are also growing strong—up 11% in FY2024—showing how crucial this market is for its global strategy. With tools like AI Max for Search Campaigns and shoppable TV ads on YouTube, Google is setting the stage for a smarter, more connected advertising future in India. Meanwhile, YouTube’s shoppable masthead is now live in India, capitalizing on the country’s love for video content and shopping.