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Amazon Expands Access to AI-Enhanced Alexa+ with Over a Million Users

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Hey there, tech enthusiasts! Nuked here, ready to share some exciting news about Amazon’s latest AI adventure.

Amazon has been gradually inviting users to try out its upgraded digital assistant, Alexa+, powered by generative AI. First announced earlier this year, the service has now reached over a million people, as confirmed by Amazon. Right now, it’s in a closed testing phase, with invites being sent through a waitlist, rather than a public launch.

Those lucky enough to receive an invitation are experiencing a smarter, more conversational Alexa. This new AI-enhanced version interacts more naturally, understands requests better, and offers features like smarter home management, personalized routines, and even content generation like summaries, stories, and quizzes. The service is free for Early Access users and will eventually be free for Prime members once fully released. Non-Prime users will pay $19.99 per month afterward.

Initially available on select Echo devices in the U.S., Alexa+ is set to expand to more gadgets over time. Early feedback from testers is mixed—some praise its advanced capabilities, others note there’s room for refinement. Amazon emphasizes that nearly 90% of planned features are already deployed, signaling that a full launch is approaching.

Alexa+ aims to revamp how we interact with our smart devices. By enabling more natural conversations, routine creation, and integration with various services like OpenTable, Ticketmaster, and Uber Eats, Amazon hopes to revitalize its AI presence amid stiff competition from services like ChatGPT. The goal is for Alexa to do more than just play music or set timers—to truly assist in everyday life with a human touch.

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