Hey there, tech lovers! Today, we’re diving into an exciting new app that’s shaking up social media as we know it. Meet Own, a fresh platform that blends blockchain tech with social networking, giving creators a real shot at earning without limits.
As TikTok faces a deadline to sell its U.S. operations, a new blockchain-based social app launched its beta, promising a unique experience. Own combines video, text, and images in a swipeable feed, adding familiar features like messaging but with a twist—blockchain-powered content rights and tokens.
The creators on Own can earn revenue through a native token called $OWN, which is awarded based on content engagement. These tokens are fully tradable, and the platform operates on the secure Base Layer 2 blockchain, ensuring safe transactions and ownership rights. The app’s creators, Amir Kaltak and Katia Zaitsev, bring experience from web3 ventures, along with Sarah Mick, who has worked with Tinder and Bumble.
Kaltak envisions this as a game-changer—creating a level playing field for creators worldwide, regardless of location. He explains how the system encourages fair earning potential and long-term demand by using the $OWN tokens, which the platform buys back using revenue. Creators can monetize through tipping, sponsorships, and Own Shop, with a significantly higher revenue share than TikTok.
The app aims to release monetization features like token rewards and the Shop in the coming months, with tools for licensing content on the blockchain to protect creators’ rights. Users can vote on content, boosting popular posts and helping creators climb the ranks—kind of like Reddit, but for the masses.
Available now on iOS and Android, nearly 40,000 users are on its waitlist. The startup has raised over $5 million from prominent investors, and CEO Amir Kaltak emphasizes how the platform’s financial model encourages fairness and sustainability.