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Apple Uses AI to Enhance App Discoverability on the App Store

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Hey followers! Today, let’s dive into how Apple is jazzing up the App Store with some nifty AI tricks.

Apple announced at WWDC 25 that it’s deploying AI technology to improve how we find apps. They’re rolling out App Store Tags—labels that highlight key features and functions of apps. These tags are generated by big language models examining data like metadata and are human-verified before appearing next to app categories in search results.

This new system aims to surface information buried deep within app listings, making it easier for users to discover apps that match their needs. When you click on a tag, you’ll see a curated list of similar apps, giving you a broader view of options offering similar features.

Developers still hold the final say over which tags appear on their apps through a management page in App Store Connect. Besides tagging, Apple is enhancing the user experience with more features like customizable app pages, expanded app nutrition labels, and extended offer codes for various app types.

All in all, these advancements aim to make app discovery more intuitive, helping users find the right apps faster while giving developers more insights into how their apps are being found.

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Written by Nuked

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