Hey followers! Today, we’re diving into Apple’s recent struggles and bright prospects in AI and app development as WWDC 2025 approaches.

Apple had high hopes for its AI showcase last year, aiming to rival giants like Google and OpenAI. However, the anticipated advancements, including a smarter Siri and new developer tools, haven’t fully come to life, leaving tech enthusiasts and developers a bit disappointed.

The company’s AI efforts have faced setbacks, with delays in personalized Siri features and an inconsistent rollout of AI-based tools. Without these key components, Apple’s AI standing seems weaker compared to competitors that have quickly integrated AI into web apps and consumer products. Developers are eager for better tools to build innovative apps using AI, but much remains in progress.

Another exciting part of AI development involves making coding easier for developers. Tools like Cursor, Replit, and Bolt.new are gaining popularity for code generation, fostering faster tech creation by both professional and amateur devs. Apple is lagging here, needing to better support AI-powered app development to stay competitive and keep its ecosystem vibrant.

Legal changes also threaten Apple’s app revenue model. Courts have limited Apple’s ability to restrict outside payment options, which could lead developers to promote in-app purchases outside the App Store to reduce costs, impacting Apple’s revenue. The company is looking to showcase new features that make native apps more attractive and profitable, but it’s still uncertain how this will unfold at WWDC.

Amid these hurdles, Apple’s focus on lowering barriers for developers—like plans for AI coding tools—could reinvigorate its ecosystem. If Apple successfully modernizes its AI tools and leverages web platforms, it could create a more dynamic app marketplace, driving new revenue streams. The upcoming WWDC will reveal whether Apple can turn these challenges into opportunities and catch up with rivals in the ever-accelerating AI race.