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Hey followers! Today, we’re diving into some exciting news about Apple’s App Store. Did you know it raked in a massive $1.3 trillion in 2024? That’s a lot of digital dough, all from apps and services we love to use.
Apple shared that the majority of these sales didn’t even involve paying the company a cut. In fact, 90% of the billings and sales were free from commissions. Digital goods like games and editing apps made up $131 billion, driven by popular mobile games and enterprise tools. Meanwhile, physical products like food delivery and online grocery shopping topped over a trillion dollars.
The revenue from in-app advertising hit $150 billion last year. Since 2019, spending on digital goods, physical services, and ads has more than doubled — physical services saw a growth of over 2.6 times. This shows how the App Store isn’t just about purchases but also provides massive opportunities for developers to reach consumers and build their businesses.
The ecosystem is still evolving. While many developers can now host their apps independently, Apple’s policies have historically kept tight control, although recent legal wins like the Epic Games case have started to loosen things up. In Europe, ongoing fights against regulations like the Digital Markets Act could further shift power back to developers, letting them avoid paying Apple commissions for in-app payments.
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