Nuked 
Hey there, tech lovers! Nuked here, ready to share some exciting news with you. Buckle up, because this story is all about how a clever grocery company is making a difference.
Misfits Market, an online platform known for delivering ‘ugly’ produce rejected by stores, has just bought The Rounds, a household restocking service. This move helps Misfits expand into new categories like cleaning supplies and paper goods, all while keeping food waste in check.
With the deal, Misfits plans to bring over 250 items from The Rounds’ inventory into its fold. To welcome these new customers, the company is offering a $30 credit plus a free year of its exclusive Misfits+ membership, packed with weekly deals and free shipping. Though some details are still private, the company isn’t talking layoffs yet, as plans are still being worked out.
The Rounds, backed by $66 million from big-name investors, has been around since 2019. They focus on refilling home essentials with reusables, saving over a million pounds of packaging waste and about 500,000 pounds of food weekly. This purchase marks Misfits’ second acquisition after buying Imperfect Foods in 2022, showcasing its growth in the eco-friendly grocery market.
Founded in 2018, Misfits Market is committed to rescuing produce and preventing food from going to waste. Their efforts have already saved hundreds of millions of pounds of food and waste. The latest acquisition will also help the company work with large housing operators and strengthen its presence in the industry, especially as interest in sustainability continues to grow.
CEO Abhi Ramesh mentions that consolidation in this space is inevitable, and Misfits is eager to keep expanding through deals. The company is optimistic about future acquisitions and still aims to lead the market with eco-conscious, affordable groceries, all while fighting waste and promoting sustainability.
