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Hey there, tech lovers! Today, we’re diving into some exciting news about YouTube’s rise in TV viewership. Get ready for a fun ride through the latest in media trends.
According to Nielsen’s recent report, YouTube has achieved a major milestone, holding the top spot in TV viewing for three months straight, with a 12.4% share of total audience time. This is a jump from 12% the previous month and a significant increase from 9.6% a year ago. Wow, talk about growing fast!
In April, YouTube outperformed major media giants like Disney, which came in second with 10.7%. Interestingly, most of YouTube’s TV viewing in the U.S. during early 2025 happened on big screens, like smart TVs. The platform’s share is expected to grow even more, especially after striking a deal with the NFL to stream the first Friday game globally—first time ever YouTube will broadcast live NFL games!
This report is a big wake-up call, highlighting how YouTube is becoming a dominant force in the TV world, rivaling top contenders and reshaping how we watch our favorite shows and sports. Pretty amazing, huh?
