Hey folks, Nuked here! Today, let’s dive into something cool happening in the world of sales and AI. Siro, a company revolutionizing how sales reps are coached on the ground, just scored $50 million in Series B funding. Exciting, right?

Founded by Jake Cronin, who got inspired during a summer selling knives door-to-door, Siro is all about helping salespeople improve their face-to-face interactions. He saw that while many meetings are now digitally transcribed and analyzed, those in the field still lack smart coaching tools. So, he built an app that transcribes sales meetings and offers a dashboard where reps can share successful calls and learn from peers. Trust me, it’s like having a coach right in your pocket.

Siro trains models tailored to specific sales verticals, like HVAC, and evaluates how well someone builds rapport or handles rejection. Investors, including SignalFire and prominent VC firms, see a strong advantage in data from offline conversations—something that’s often hidden but hugely valuable.

According to Wayne Hu of SignalFire, Siro digitizes those secret offline sales talks, providing insights that help improve sales strategies across industries. Founder Jake Cronin mentioned that the key idea was to use software not just for managing customer data but to directly make life easier for sales reps on the ground. And honestly, who doesn’t want to make their sales job a little less stressful?

With the new funding, Siro plans to expand its industry-specific models and help more teams build rapport and close deals. Imagine an app that not only transcribes your face-to-face meetings but also teaches you how to be better at selling—pretty awesome, right?