Hey followers! Today, let’s dive into some exciting news about Google and its latest innovative step in search technology.

Google revealed plans to incorporate ads into its AI Mode, the AI-powered feature in Google Search that provides users with AI-generated answers. These ads might appear below relevant responses and be seamlessly woven into the AI replies, testing a new way to blend advertising with AI-driven search.

AI Mode enables users to ask questions and receive detailed, AI-created responses, with options to refine queries and explore links for more info. For example, a website builder ad might be shown if it can help with a query, guiding users to start their next project. The feature allows for deeper interaction, helping users brainstorm business ideas, content strategies, and audience insights.

Since ads are a major source of revenue for Google—earning $66.89 billion in Q1 2025—it’s no surprise they’re exploring their integration into AI experiences. However, some users have expressed concerns, with a poll indicating 36% of U.S. adults are less likely to buy from brands using AI in ads. Currently, ads are targeting Search and Shopping campaigns in the U.S., on both desktop and mobile, with eligibility extended to advertisers using Google’s broad campaign options.

Other tech giants like Perplexity, Microsoft, and OpenAI have tested or are considering ads in their AI products, showing that this trend is gaining momentum. Google also plans to expand ads in AI Overviews, which summarize search answers, making the experience more commercialized in the near future.

Experts note that this shift could impact publishers’ revenue, as AI summaries may reduce ad views and online traffic. Despite these challenges, Google is balancing its advertising ambitions with publisher concerns, aiming to enhance AI search without alienating users.

That’s all about Google’s bold move into the world of AI and advertising. Stay tuned for more tech updates, and keep exploiting the fun side of technology!