Hey there, tech fans! Today, we’re diving into an exciting story about a startup revolutionizing video experiences.

VUZ, a company specializing in immersive video content, has just raised $12 million in a pre-Series C funding round. This boost will help the startup expand its reach in Saudi Arabia, the United Arab Emirates, Africa, Asia, and the U.S. The round was led by the International Finance Corporation, with support from other major investors including Al Jazira Capital and CrossWork VC.

The investment is quite notable because IFC, part of the World Bank Group, usually invests in infrastructure rather than consumer tech. Their interest signals strong confidence in VUZ’s plan to scale globally while focusing on emerging markets. Founder and CEO Khaled Zaatarah highlighted their unique content that transports users “inside the experience,” such as attending events like the Grammys or football matches through immersive 360-degree videos.

VUZ, previously known as 360VUZ, faces competition from giants like YouTube, TikTok, and Instagram. However, they differentiate themselves with content that puts viewers directly in the scene, accessible via mobile, web, VR headsets, and smart TVs. They’ve also secured exclusive streaming deals with La Liga and the Professional Fighters League, working with over 100 creators reaching audiences over 100 million.

The platform has seen impressive growth: over 15 million users globally, nearly tripling views to 3 billion, and a revenue increase that has doubled in two years. Their monetization now balances free content with premium, subscription-based content, with an emphasis on empowering local creators using proprietary production tools and training.

In addition, VUZ is expanding its operations, with offices across the Middle East, Africa, and the U.S., plus future plans in India and Indonesia. Their approach emphasizes local partnerships and tailored content, especially in regions with burgeoning video consumption among young, mobile-first audiences.

Despite tough competition, Zaatarah remains optimistic about their niche: building a product and network that serve not just global audiences but also local, underserved markets. Their mission is to support creators worldwide, empowering them and providing immersive content experiences at scale.