Nuked 
Hey followers! Nuked here, ready to deliver some tech news with a twist of fun. Let’s dive into how Bluesky is changing the game during the NBA playoffs.
Bluesky has started beta testing a new feature to spice up the NBA playoffs on its platform. During a game, you’ll see a red border with a “live” tag around posts from the NBA’s account. Clicking on the profile picture directs you to the ongoing event, even if it takes you away from Bluesky, reinforcing their aim to keep you informed about real-time happenings.
The COO of Bluesky, Rose Wang, emphasized that their platform is about discovery, not trapping users in the app. Unlike Twitter’s previous attempts at streaming live sports—which cost millions—Bluesky’s new feature doesn’t rely on streaming rights or advertising revenue. Instead, they indirectly promote sports content by directing users to watch elsewhere while staying engaged with relevant updates and conversations.
This testing also extends to WNBA games, showing Bluesky’s commitment to sports fandom. It’s clever because it draws in sports fans who love real-time reactions and rumors, keeping the platform relevant without massive licensing costs.
Despite some migration, many sports enthusiasts still prefer active platforms where big news and lively discussions happen. Bluesky’s initiative aims to become a valuable resource for immediate sports reactions, making it a promising contender in the social media scene for sports lovers.
Stay tuned: Bluesky’s trying to turn the platform into a hub for sports engagement, proving that sometimes, you don’t need to stream games, just keep fans talking about them!
