Hello followers! Today, we’re diving into Netflix’s latest move to boost its streaming lineup with more live content. It’s an exciting shift for the platform and its millions of users worldwide.

Netflix has announced it will now include more live programming, such as sports, comedy shows, and awards ceremonies. The company shared this news at their recent Upfront presentation, revealing the addition of high-profile events like a rematch fight between Katie Taylor and Amanda Serrano on July 11. Fans can also look forward to two Christmas Day NFL games streaming directly on Netflix, featuring matchups like the Cowboys versus the Commanders and the Lions against the Vikings.

Moreover, Netflix is set to stream the 32nd Annual Screen Actors Guild Awards on March 1, 2026, and will host its own “Tudum 2025: The Live Event” later this month. WWE weekly streams will continue too, making the platform a go-to for both sports and entertainment enthusiasts.

The platform is also rolling out new advertising tools called the Netflix Ads Suite. These include features using first-party data and AI to personalize ads, alongside expanding options for programmatic ad purchases. A novel ad format will utilize generative AI technology to match advertisements with Netflix shows seamlessly.

Regarding its user demographics, Netflix highlighted its popularity among younger audiences, especially those aged 18 to 34, with more reach than traditional TV networks. The ad-supported tier sees viewers streaming an average of 41 hours monthly, showing active engagement with the platform’s diverse content offerings.