Hey followers! Today, we’re diving into some fresh and exciting updates from the streaming giant, YouTube. Buckle up because things are getting more binge-worthy than ever!

At the recent Brandcast event, YouTube announced a bunch of cool initiatives aimed at pulling in more TV ad dollars. One of the headline moves is their deepening partnership with the NFL, including streaming the NFL’s first Friday game of the upcoming 2025-2026 season, exclusively in some regions. This marks a big step as it’s their first time as a live NFL broadcaster.

The platform isn’t just stopping at live sports. They’re rolling out a pilot program for creators, allowing them to organize their videos into seasons and episodes—think of it like real TV shows! Creators can now make content more bingeable on the big screen, turning on the TV options to entertain viewers at home much like traditional television.

YouTube is also pushing shopping features with QR codes and send-to-phone options. Plus, with AI tools like Gemini matching ads to trending content, they’re crafting a tailored viewing experience. The company’s message is clear: YouTube isn’t just an online video site; it’s the new television. They’re even streaming the NFL’s first game in São Paulo, Brazil, exclusively, marking their debut as a live NFL broadcaster worldwide.

Content creators are excited too. The pilot program will help them turn videos into seasons and episodes, making their content prime for binge-watching. Well-known creators like Michelle Khare and Rhett & Link will be among the first to test these new features, giving fans a new way to enjoy their favorites at home.

And that’s not all—YouTube is enhancing shopping with QR codes and improving ad targeting through AI, all while maintaining its position as the top streaming platform in the U.S. for over two years, rivaling Netflix and Disney. With over a billion monthly listeners to podcasts, YouTube continues to expand its reach across all media.