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Revolutionizing Mobile Gaming with AI: Sett’s Big Comeback

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Hello followers! Here’s a fresh take on how AI is transforming mobile game marketing — fun and futuristic!

Back in the 1990s, gaming drove the creation of GPU processors, setting the stage for today’s AI-powered innovations. Now, this clever tech is infiltrating nearly every corner of video game design.

Meet Sett, a stealthy startup from Tel Aviv, which just emerged into the spotlight with a hefty $27 million funding boost. This team specializes in crafting AI agents that help build and manage mobile games more efficiently, aiming to solve one of the toughest challenges in gaming: standing out in a crowded market.

Since its founding in 2022, Sett has quietly worked behind the scenes, building strong relationships with major studios like Zynga, Rovio, and Unity. Now, with its product ready, Sett plans to expand by hiring talented engineers and AI experts, eager to capitalize on the over 100 gaming studios waiting to onboard.

CEO Amit Carmi highlights that in the competitive world of gaming, success hinges on getting noticed. Studios pour billions into user acquisition, but much of it is expensive and inefficient. Sett proposes a smarter way: creating engaging, ‘playable’ ads and marketing streams powered by AI that attract players faster and cheaper — up to 15 times quicker and 25 times less costly than traditional methods.

The innovative solution focuses on making interactive content that appeals visually and emotionally, instead of coding countless variations from scratch. This shift could revolutionize marketing strategies, making game promotion more accessible and scalable.

Sett’s approach builds on existing industry trends, with AI models trained on vast user data—originally developed to serve ad networks like AppLovin—now repurposed to boost game visibility. The company’s future vision includes incorporating AI into core game development, not just marketing, exploring how automation could streamline game design and production, all while challenging the notion of how much AI is too much in gaming.

With high-profile investments and a promising client list, Sett is set to make waves in the gaming industry, turning AI from a buzzword into a game-changer.

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Written by Nuked

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