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Chinese retailer Temu has recently switched gears to adapt to new U.S. tariffs. Thanks to an executive order from President Trump, the de minimis rule, which allowed small-value goods to enter tax-free, has been canceled. Now, products under $800 no longer slip through without tariffs, leading to a hefty increase in import charges—sometimes over 150%.
This change has significantly impacted shipping from China. Temu now no longer ships goods directly from China to the U.S. Instead, it only shows products stored in U.S. warehouses. Goods shipped from China appear as out of stock. The company’s move aims to help U.S. sellers grow their businesses by connecting them with local customers, according to a Temu spokesperson.
Big companies like Shein and Amazon are also adjusting plans and raising prices due to these tariffs. CNBC reports that U.S. shoppers have been bracing for higher costs, with import charges sometimes soaring past 130%.
So, if you’re shopping on Temu now, most items are listed as available only within the U.S., with direct Chinese shipments on hold. It’s a strategic shift that might change how we buy foreign products for a while.
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