Hey there, tech enthusiasts! Nuked here, ready to dive into some exciting news from the world of messaging apps. Let’s talk about WhatsApp smashing the 3 billion monthly active users mark — yeah, that’s billion with a B!
WhatsApp, the beloved chat app acquired by Meta (formerly Facebook) in 2014 for a cool $19 billion, has officially climbed past 3 billion users every month. That’s a huge leap from the 2 billion milestone it hit back in 2020, putting it alongside only a handful of apps with such staggering reach.
This massive user base means WhatsApp isn’t just a chat app; it’s a powerhouse platform for Meta, especially as the company leans heavily into artificial intelligence. Meta’s CFO Susan Li highlighted that WhatsApp leads in AI engagement across Meta’s apps, with most users interacting with AI in private chats.
Mark Zuckerberg chimed in, explaining that while WhatsApp has made AI features easy to use, the U.S. market is a bit trickier. Many Americans still stick with their phone’s default messaging apps. That’s why Meta launched a standalone AI app to gain a stronger foothold in the U.S., hoping to become the go-to personal AI assistant there.
On the business side, WhatsApp Business is growing rapidly, contributing significantly to the $510 million revenue Meta’s family of apps generated recently. Meta isn’t stopping there — they’re rolling out new AI tools for businesses to train AI agents using their digital assets like websites and social media profiles, and even testing AI chatbots for customer support within WhatsApp.
So, whether you’re texting a friend, chatting with a business, or exploring AI features, WhatsApp continues to evolve as a major player in global communication — all without bombarding you with ads or fees. That’s one tech story worth celebrating!