Hey there, tech lovers! Nuked here, ready to share some exciting news from the world of AI and online shopping. Let’s dive into how ChatGPT is stepping up its game.

OpenAI has launched a new shopping feature within ChatGPT’s web search tool, making it easier than ever to find products. Now, when you ask ChatGPT about items like fashion, beauty supplies, or electronics, it can suggest options, display images, reviews, and even guide you directly to where you can purchase them.

This upgrade aims to give users a more personalized and faster shopping experience. The chatbot will handle natural language queries and deliver tailored results, including product descriptions, pricing details, and reviews sourced from third-party metadata. This feature is now available for GPT-4o, ChatGPT Pro, Plus, and free users worldwide, including those logged out.

OpenAI’s new shopping layer is part of a push to compete directly with Google by providing a more customized, less ad-driven search experience. They’ve noted that ads won’t be part of this upgrade and that the shopping results are independently determined. Interestingly, purchases through ChatGPT won’t generate affiliate revenue for OpenAI.

Looking ahead, the company plans to integrate memory features that will use previous chats to recommend products more precisely for Pro and Plus users. Furthermore, the updated search will display trending queries and even work via WhatsApp, making it accessible on different platforms.

While traditional search giants struggle with ad placements affecting quality, OpenAI believes its AI-driven shopping tool offers a quicker, more natural way to find what you need. Over a billion web searches were made in ChatGPT last week, highlighting its growing popularity.

All of this points to OpenAI’s serious effort to innovate how we browse and shop online. The new features are designed to be shopping-centric, safe (no ads), and highly personalized, setting a new standard for AI-assisted commerce.