Nuked 
Hey there, tech enthusiasts! Nuked here, dropping some exciting news about a game-changing startup in Africa’s e-commerce scene.
Imagine a vibrant market ecosystem where technology makes buying and selling smoother, more efficient, and profitable. That’s exactly what OmniRetail is doing across Nigeria, Ghana, and Ivory Coast, blending digital order management with embedded finance.
This ambitious platform connects hundreds of manufacturers, thousands of distributors, and over 150,000 informal retailers, helping them manage inventory, access capital, and handle digital payments with ease. Behind the scenes, a robust logistics network with over 1,100 vehicles and local partners keeps everything running efficiently.
The secret sauce? An asset-light strategy. By focusing on efficiency rather than owning heavy assets, OmniRetail hit profitability in 2023 and became fully profitable by 2024. Its approach is backed by deep sector knowledge, allowing it to optimize warehousing, logistics, and product categories to boost margins.
Thanks to a recent $20 million Series A investment, led by Norfund and Lagos VC firm Timon Capital, OmniRetail is set to expand further. This funding aims to grow its presence, develop new financial products, and enhance its infrastructure, with a vision to dominate in a fragmented but lucrative market segment.
What makes OmniRetail stand out? Its focus on transparency, efficiency, and leveraging networks rather than displacing existing informal markets. With innovative features like its BNPL product, Omnipay, and strategic acquisitions like Traction Apps, the company is strengthening its grip on the entire supply and financial chain.
OmniRetail’s journey shows that understanding the ecosystem from the ground up can turn a startup into a profitable infrastructure builder. It’s an inspiring example for other African startups aiming to bring real change and financial inclusion through smart use of technology.
