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The Rapid Rise of ChatGPT Search in Europe

Hello followers! Today, let’s dive into the exciting world of AI and how ChatGPT is making waves across Europe.

ChatGPT’s search feature, which pulls real-time web data into its responses, is experiencing a rapid surge in popularity. According to a recent report by OpenAI’s Irish branch, OpenAI Ireland Limited, the service averaged about 41.3 million monthly active users in Europe by March 2025. That’s a significant jump from roughly 11.2 million in the previous six months.

This growth aligns with Europe’s new digital regulations, like the Digital Services Act (DSA), which requires large platforms to give users options to disable recommendation systems, share data with authorities, and undergo audits. ChatGPT may soon need to meet these new standards, with potential fines reaching 6% of global revenue for non-compliance.

Since its launch last year, ChatGPT search has begun challenging traditional giants like Google. A recent poll shows about 8% of users now prefer ChatGPT as their main search tool, although Google still dominates with a 373-fold higher number of searches. However, AI search engines still face challenges with accuracy, showing that they sometimes give incorrect or less reliable answers.

OpenAI’s initiative to expand AI-powered search in Europe also brings up discussions about privacy and regulations. The service’s growth might lead to more stringent requirements, especially for platforms with over 45 million users, including options for users to opt out of profiling and sharing data for research.

Despite the hurdles, ChatGPT’s popularity is rising, and it might reshape the future of online search in Europe as regulations and technology continue to evolve.

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