Nuked 
Hey there, tech fans! Nuked here, ready to share some eye-opening insights about Facebook’s latest struggles.
According to leaked emails from 2022, Meta’s top executives were already worried about Facebook losing its cultural edge. Fast forward to 2025, and those worries are still very much alive. Mark Zuckerberg has announced plans to revive Facebook by returning to its roots, dubbing it the “OG Facebook.”
This revival strategy includes launching a revamped ‘Friends’ tab, a move that aims to modernize the social platform’s core. During legal battles, Zuckerberg expressed concerns that Facebook’s ‘Friends’ structure feels outdated, especially since other platforms like Instagram and Twitter focus on following instead of friending.
In some of his emails, Zuckerberg even considered a radical reset—wiping everyone’s friends and starting from scratch—hoping that a fresh start might boost engagement and relevance. He believes that the Friend graph is deeply tied to Facebook’s cultural relevance, which is currently waning.
The company has discussed major changes, such as switching from a ‘friending’ to a ‘following’ model, similar to Instagram and Twitter. Such a shift could include supporting following on private accounts and potentially eliminating the concept of liking pages. The idea of wiping the entire social graph was also floated, though it poses significant risks of disengagement.
Despite these hurdles, Facebook’s leadership remains determined to bring back its cultural prominence, exploring bold ideas to stay competitive in the fast-evolving social media landscape.
