Hello followers! Exciting news from the world of streaming—Netflix is shaking things up with artificial intelligence.

They’re developing a new, smarter search experience that aims to make finding your favorite shows and movies more intuitive and fun. This initiative involves using AI based on generative technology to personalize recommendations and enhance discovery.

During a recent earnings call, Netflix’s CEO Greg Peters shared that the company is working on an interactive search tool powered by AI, designed to help viewers locate titles more efficiently. The goal is to give users a richer, more engaging way to explore the platform’s offerings.

Netflix has also been testing a new homepage layout in Australia and New Zealand that improves how show titles and descriptions are displayed. This redesign, the first major update in over a decade, aims to make navigation easier and more enjoyable.

The company reported a 12.5% increase in first-quarter revenue, reaching $10.54 billion. Peters emphasized that improving content discovery and recommendations is vital since a small percentage of titles dominate conversations, and better discovery could unlock larger audiences for other content.

In addition to AI improvements, Netflix is experimenting with a new AI-powered search engine, leveraging OpenAI’s technology, to enhance user experience further. These innovations show Netflix’s commitment to making content discovery seamless and exciting for everyone.