Hello, tech aficionados! Exciting times are ahead as we dive into the world of innovative electric motors!

A team of engineers, previously at Lucid Motors and involved in Apple’s electric vehicle project, has birthed a startup called Conifer that redefines traditional electric hub motors.

What’s remarkable about Conifer’s motor is its eco-friendly design, utilizing plentiful ferrite magnets instead of rare earth elements. This shift not only trims costs but also mitigates risks tied to the supply chain.

Conifer proudly boasts a unique stator that enhances efficiency and power while cutting down on size, offering a fresh perspective in a market riddled with volatility.

Recently, they secured a whopping $20 million in seed funding from prominent deep tech investors, showcasing their compelling vision and technology.

As the market for electric motors evolves, Conifer’s approach stands as a beacon for innovation, paralleling efforts by European innovators seeking improved electric motor performance.

Initially, Conifer aims its sights on the small mobility sector, promoting its motor as a “drop-in” solution that can seamlessly replace existing hub motors in various vehicles.

Intriguingly, companies in outdoor and agricultural sectors have expressed curiosity too, signaling Conifer’s versatility in application.

Conifer’s co-founder, Ankit Somani, voiced his frustrations over the stagnation in investment towards electric motors, spotlighting an untapped market ripe for exploration.

They plan to automate manufacturing and localize production to enhance efficiency, closely resembling concepts proposed by certain previous ventures.

In the end, the crux of Conifer’s offering lies in its straightforward nature: a simple wheel replacement that can deliver improved range.