Hey there, tech enthusiasts! Today, we’re diving into an exciting venture in the electric vehicle world.

Slate Auto, a stealthy startup hailing from Michigan, is secretly backed by none other than Jeff Bezos. This innovative company is on a mission to deliver an affordable two-seat electric pickup truck, aiming to launch production as early as next year.

The company has already recruited a talented workforce, bringing in professionals from well-known automotive giants like Ford and General Motors. With numerous funds, including over $111 million from their Series A round, Slate has established itself as a serious contender in the EV space.

With a factory location under wraps, they’re eager to kick-off production, anticipating their vehicle could hit the market around late 2026. Notably, their projected price tag is around $25,000, reminiscent of iconic vehicles like the Ford Model T and Volkswagen Beetle, aiming to attract first-time car buyers.

Despite the challenges facing the electric vehicle industry, particularly after a significant cooling in growth, Slate Auto is determined to find success. Their approach is innovative: alongside the low-cost truck, they’re investing in a line of accessories to allow buyers to customize and enhance their vehicles over time.

Emerging within a complex landscape, Slate Auto’s strategy defies the trend of many new EV startups that lean towards luxury offerings first. Instead, they’re targeting affordability and personalization—an exciting proposition for potential owners.

With deep roots in Amazon’s operational strategies, Slate Auto is poised to merge traditional automotive manufacturing with the heritage of tech-driven commerce, spearheaded by an experienced team from the automotive sector.