Categories: Overall

Krafton’s Strategic Move: Acquiring Nautilus Mobile

Krafton, the renowned South Korean gaming powerhouse behind PUBG and BGMI, is making waves in the gaming industry with its latest acquisition.

This time, they’ve set their sights on the Indian gaming studio, Nautilus Mobile, snapping up a controlling stake for a stunning $14 million. Nautilus, known for its popular Real Cricket franchise, has been a key player in mobile gaming since its inception in 2013.

Despite the big changes, Nautilus will remain independent post-acquisition, with all current employees staying on board. This means the studio can continue its unique approach while benefiting from Krafton’s extensive resources.

As part of the acquisition, Krafton aims to enhance Nautilus’s mobile cricket games, tapping into the booming demand in the cricket-loving nation of India. They plan to refine existing titles and even dive into new gaming genres.

Krafton sees this as an essential step to strengthen its position in the Indian gaming market, which is predicted to grow substantially in the coming years. The country’s mobile gaming revenue is projected to reach $1.1 billion by 2028!

With Nautilus’s expertise and Krafton’s vision, the duo is set to explore thrilling new avenues, potentially capturing the hearts of gamers across both India and other cricket-playing nations.

As Krafton continues its expansion in India, this acquisition is just a slice of their larger ambition. Having already invested over $200 million in the country, Krafton is keen on tapping into the untapped gaming potential.

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