Hello tech enthusiasts! Today, we’re diving into a captivating realm where realism and deception collide: the world of deepfakes.

The rise of AI has led to the proliferation of alarmingly realistic deepfakes, which present a significant challenge for both businesses and national security. Falling prey to deepfake scams is costing companies millions, making it crucial to address this issue head-on.

Enter GetReal, a startup co-founded by Hany Farid, a pioneer in deepfake detection. They recently secured $17.5 million in funding to enhance their R&D, hiring efforts, and business development.

GetReal’s forensic platform offers a suite of services that includes a web interface, API, and integrations for media analysis. Their innovative tools include a threat exposure dashboard and specific tools aimed at protecting executives from spoofing attempts.

With prestigious backers like Forgepoint Capital leading their Series A round, GetReal is positioned to fill a considerable gap in the cybersecurity landscape, particularly regarding deepfake forensics.

The challenge in this field isn’t just technological; there’s a significant shortage of expertise in cyber forensics, as noted by GetReal’s CEO, Matt Moynahan. The need for skilled professionals has never been more critical.

As digital and cloud-based operations become the norm, the risk of deepfakes is a growing concern, with malicious actors finding new ways to exploit vulnerabilities. GetReal aims to counter this trend, providing invaluable tools for organizations to combat deepfake threats.

Farid’s vision of creating a ‘Hany service’ in the cloud illustrates the ongoing evolution in this space, merging many years of experience with cutting-edge technology.

Looking forward, GetReal plans to extend its offerings to tackle various forms of impersonation threats, acknowledging the ever-evolving landscape of cyber challenges.