Hello, tech enthusiasts! We’ve got some exciting news on the horizon.

Amazon is diving into the AI game with a new model that boasts advanced reasoning capabilities.

As reported by Business Insider, this innovative model aims to compete with established players like OpenAI’s o3-mini and DeepSeek’s R1.

Set to launch under the Nova brand as early as June, this model is a game-changer for Amazon.

Reasoning models approach questions step-by-step, ensuring more accurate responses, particularly in fields like mathematics and science.

The new Nova model is expected to utilize a hybrid reasoning structure, similar to Anthropic’s Claude 3.7 Sonnet.

This will enable it to provide quick responses alongside more complex thinking, all in the same system.

Amazon is also working on making this model cost-effective, although that might be a challenging feat given DeepSeek’s reputation for low pricing.