Hello, tech enthusiasts! Exciting news is buzzing around Instagram as they consider a bold move to create a separate app just for Reels.

According to sources, Meta is contemplating launching this standalone app to enhance user experience and improve video recommendations.

This project, known as Project Ray, aims to allow both new and existing users in the U.S. to enjoy a more tailored video experience, focusing on content up to three minutes long.

In addition to this new app, Instagram has been busy with the recent roll-out of a video editing app named Edits, all part of a strategy to stay competitive in a landscape increasingly dominated by platforms like TikTok.

Many Instagram users feel overwhelmed by the current app’s clutter, which mixes photos, videos, and stories. A focused Reels app could help Instagram refocus on its original photo-sharing roots while still embracing the video content trend.

As they continue to reward creators for promoting their content across platforms, the stage is set for an exciting new chapter for Instagram. Let’s keep an eye on how this unfolds!