Hello, tech enthusiasts!
YouTube is on the verge of launching an exciting, lower-priced version of its subscription service, called the ‘premium lite’ tier.
According to reports from Bloomberg, this new option is set to debut soon in major countries such as the United States, Australia, Germany, and Thailand.
This tier aims to provide users with access to a rich library of podcasts and how-to videos, all while eliminating those pesky advertisements.
Targeted at viewers who prioritize content beyond just music videos, the exact pricing for this new tier remains under wraps.
While tests have been conducted in various overseas markets, YouTube seems ready to officially roll out this highly anticipated tier.
The existing YouTube Premium service costs $13.99 monthly in the U.S., offering an ad-free experience across the platform—including music videos.
This launch comes at a time when competition is heating up among streaming services, as platforms like Spotify and Apple Podcasts strive to attract podcast listeners.